By masterfully choreographing how to come together in both space and time to share common lifestyles and identities, a new form of social interaction forges customer relationships and a sense of community through brand recognition and a shared retail enviroment.
from Brand Spaces: Branded Architecture and the Future of Retail Design
So, I’ve been pondering on this (this, my baby project) and, as much as I would love to own my own space and run all the events and socials I can think of, as of now that remains unattainable.
One, I cannot afford to rent (let alone buy) a retail space. Not now, not after university. Unless I win the lottery, who knows. Or move somewhere else, a place where they don’t charge for the air you breathe.
Two, I should start looking at what I can actually do right now. Instagram, for instance. What can I do with it?
I feel like right now my project is divided into two:
the social aspect; the club; a community for people to share styling advice, post pics, comment; can be done digitally – an app, ideally, starting as a website initially.
the retail aspect; organise events for club members (and non?) in retail spaces; maybe this could be part of my project? A platform for brands and retailers to offer their space for events?
This is something I also can discuss with people (and potential stakeholders) during the upcycling sesh: first of all, would they be interested in joining the CFC (Controra Fashion Club?) What would they expect? What do they want? More upcycling events? Poetry readings? And also, where?
I like the idea of having access to different spaces around London – need to think about it further.