I have been a fan of this company for a while, not only for the quality of the products they sell, but also for their approach to fashion: slow, sustainable, and community-oriented. For instance, back in May I attended their New Designer Party, where I met two lovely emerging designers who I ended up interviewing (https://tomes.vague.digital/presents/voices-ibeam-fashion).
I am currently still in touch with them and we plan on doing more creative projects together. I also asked them what kind of event (as in events I envision taking place in a retail space) they’d like to attend, and they said that it would indeed be beneficial to them to be in a space where they can meet other emerging designers and potential customers.
I am attending another event in September, called HOOP STATION: “During this exclusive event, guests will get a sneak-peek of the new collection from THE HOOP STATION and meet the boutique label’s CEO in person.”
I like the idea of a CEO meeting their customers in person, giving them advice and showcasing their products. To me it shows true passion and love for one’s craft, and willingness to go that extra mile.