For my next intervention, and final project, I am collaborating with an emerging, sustainable brand, Monozygotics, to see how people engage with their current brand storytelling, and if it is possible to emotionally engage consumers and connect them with a brand’s core values.
These are some of the main objectives and outcomes:
- For the brand: Carrying out customer research on their behalf, analysing how people react to their current storytelling; Providing them with user-generated content that can be utilised for their marketing campaigns.
- For the participants/consumers: Introducing ideas of introspection and self-reflection in the shopping experience; Allowing consumers to engage and interact with a sustainable brand and its core values.