Listening to the brilliant Aja Barber talk about consumer culture, specifically how smaller brands are the ones doing the work when it comes to sustainability and ethical practices, I thought about my conversation with Daisy and Leanne back in August, specifically what Daisy said about the challenges faced by smaller brands (12.08-13.39).
Daisy (who I am currently collaborating with) explained how difficult it has been for her her sister to focus on the brand, from sourcing the materials to finding partners and investors who share their same values and growing their social media presence – all of this whilst also working multiple full-time jobs. This is the reality of smaller brands, and, as a writer, I would love to grow Controra’s social media presence, helping creatives like Daisy and Leanne share their stories, hard work, and values with more people.