The data I have gathered and analysed so far has allowed me to explore different ways to support emerging designers and connect them with young consumers through storytelling, including social media.
Being a young consumer myself, I have used social media also to share my personal shopping experiences (for instance, when I bought a dress that was hand-delivered to me by the designer) trying to give visibility to those emerging and ethical brands that are doing things differently. I am constantly looking for ethical brands to write about and possibly collaborate with, and recently discovered that I am not the only one.
Last week I attended an event organised by DAZED Media for emerging journalists, and I was lucky enough to get to chat with Dazed’s Fashion Features Director, who is also passionate about championing emerging designers. I mentioned my project and what I have been working towards, and she gave me her email address so I could send a link to my page and share what and who I’ve discovered so far.
An Instagram user, who also asked to participate in my latest intervention, sent me this lovely message. I had not thought of Controra as a ‘movement’ before this, but I do love the idea…
another lovely message I received from a sustainable brand that was featured on my Instagram page