Through a personal acquaintance, I reached out to someone in the Regional committee (tourism and events) who is currently looking for and working with local businesses who can provide input on the current Puglia place branding, reflecting on both its strengths and weaknesses. Great timing for me!
I submitted my proposal to her asking for feedback and advice, specifically in terms of applying for regional funding opportunities, and also offering to collaborate on future projects.
Today, incidentally, I also came across a very interesting initiative advertised on LinkedIn, and other platforms, by the Regione Puglia. It’s called Puglia365, a project that will see members of the regional committee traveling around Puglia to meet with and talk to people to understand what the future of the region might look like, in terms of cultural initiatives, marketing strategies, branding, tourism, etc.
I think this is an excellent opportunity to think about how Puglia is perceived by the rest of the world, and how to reach out to young people and make them fall in love with everything the region has to offer. Not only natural beauties but also a rich history and tapestry of voices and stories. I am going to try and find a way to be part of this change. First of all, let’s see what she has to say and work from there. Meanwhile, for Project 6, I will need to clarify (to myself, first of all) what I want to achieve with this project (what, why, how, and what-if), and think of a first intervention to test my ideas.
I don’t have much time, but I’m already thinking of a possible intervention that I can at least plan.
